Small Business | Strategic Finance | Bikes
Santa Cruz 5010 / Solo: "Jack of all trades; master of many..." I recently had the opportunity to "test ride" a 2015 Santa Cruz 5010. [edit: I fess up - I bought it...] The bike I rode was the 5010C - the carbon-frame version. When this bike was … [Continue reading]
It happens all the time, especially in start-ups and high growth companies. We're juggling multiple priorities, we're understaffed, and we're bombarded by emails and other media. Everyone wants a chunk of our time. In the quest to generate new … [Continue reading]
A while back, I saw a tweet by Michael Hyatt that reminded me of three questions I like to ask employees and colleagues that come to me to discuss their careers. During these conversations, I frequently hear some combination of the … [Continue reading]
Over the years, I have talked with many CEOs and executives about their business and financial forecasts and how well their teams have accomplished their goals. When the discussion comes around to the organizational chart and employee performance, … [Continue reading]
Let's face it - in small business, cash is king. Cash flow allows you to meet payroll, buy inventory, pay down debt and grow your business. In the heat of running a business, it's easy to focus on revenue growth (not that that's a bad thing!) and … [Continue reading]
This post is the second in a two part series. This post focuses on business to consumer (B2C) customer loyalty and retention. The other post deals with business to business customer retention (you can find it here). Although there are some … [Continue reading]
This post is the first of a two part series. This post focuses on B2B customer retention and loyalty; part two focuses on B2C (business to consumer) relationships (you can find the B2C post here). Although there are similarities between the two, … [Continue reading]
Much has been written on the subject of competitive advantage. What is competitive advantage? In plain speak, it's the distinctive characteristics of your organization that create extraordinary customer goodwill and value for your business. … [Continue reading]
"Duh, it's from all the stuff we sell...we have everything our customers need..." Of course you do, but as your business grows, do you take the time to figure out what's really paying the bills? Do you know which customers and products are … [Continue reading]